Google’s long-awaited total campaign budget option is now appearing in Performance Max campaigns across non-U.S. This could be the start of a global beta rollout.
What’s happening:
The total budget option now appears alongside the traditional average daily budget in PMax.
Google previously said the feature would expand to Search, Shopping, and PMax, and this rollout suggests that expansion is underway.
Marketers in the field — including those flagged by Thomas Eccel and shared by Mohamed Hamed (Turki) — are already seeing it live.
Why we care. Advertisers have spent years manually calculating average daily budgets from fixed totals — especially painful for short-run, flighted campaigns. The new feature eliminates that workaround, giving PPC teams tighter control over spend pacing without relying on daily averages.
Between the lines. The shift is a quality-of-life upgrade for performance marketers managing flights, bursts, or fixed-end-date campaigns where overspend risk has historically been high.
The bottom line. Google is finally giving advertisers a budget model that matches real-world campaign planning — and flight-based PPCers may feel this upgrade more than anyone.