A quiet but important policy update is coming to Google Shopping ads next month, requiring some merchants to verify their accounts before running ads featuring political content.
What’s changing. From April 16, merchants running Shopping ads with certain political content in nine countries will need to verify their Google Ads account as an election advertiser. Google will also outright prohibit some political Shopping ads in India.
The countries affected. Argentina, Australia, Chile, Israel, Mexico, New Zealand, South Africa, the United Kingdom, and the United States.
Why we care. Shopping ads aren’t typically associated with political advertising — this update signals that Google is broadening its election integrity efforts beyond search and display into commerce formats. Merchants selling politically themed merchandise, campaign materials, or other related products in the affected countries need to act before the April 16 deadline.
What to do now.
Review the updated policy language to determine if your Shopping ads feature content that falls under the new restrictions
If affected, apply for election advertiser verification through Google Ads before April 16 to avoid disruption to your campaigns
The bottom line. This affects a narrow but specific set of merchants — but the consequences of missing the deadline could mean ads being disapproved or accounts being flagged. If you sell anything with a political angle in the listed countries, check your eligibility now.