Labeling your Google Business Profile as kid-friendly is not new, but I don’t believe I have ever seen an icon that represents that within the Google Business Profile listing within Google Search. The icon is a pack of crayons that says “Good for Kids."This was spotted by Lluc B. Penycate who posted about it on X and shared a number of screenshots of this. I was able to replicate the English language version, here is a screenshot of that:Here are more of his screenshots: Forum discussion at X.