Google’s AI Overviews now appear on 14% of shopping queries, up 5.6x from 2.1% in November 2025, according to new Visibility Labs analysis.
Ecommerce brands have been mostly unaffected by AI-driven click loss in Search. That seems to be changing.
Why we care. As Google’s AI Overviews expand across product searches, ecommerce brands face a growing risk of losing visibility and clicks before shoppers reach standard organic or Shopping listings.
The details. The analysis targeted product-intent keywords tied to results with a Shopping box, paid or organic — terms like “weighted blanket,” “mushroom coffee,” “protein powder,” and “blue T-shirts.”
That produced 20,900,323 shopping keywords.
Of those, 2,919,229 triggered an AI Overview — 14.0% penetration.
What they’re saying. Report author Jeff Oxford, founder and CEO of Visibility Labs, concluded:
“Focusing on AI SEO is no longer a luxury, it’s becoming a necessity. Ecommerce sites need to think beyond traditional SEO and start incorporating AI SEO best practices into their search optimization strategy.”
The report. AI Overviews Now Appear on 14% of Shopping Queries, Up 5.6x in 4 Months (Study of 20.9M SERPs)