Google is expanding capabilities in Google Ads Editor to give advertisers more creative flexibility, automation control, and budget precision — especially as AI-driven campaign types continue to evolve.
What’s new. The 2.12 release introduces a wide set of updates across Performance Max, Demand Gen, and video campaigns, with a clear focus on scaling creative assets and improving workflow efficiency.
Creative expansion. Performance Max campaigns now support up to 15 videos per asset group, allowing advertisers to feed more variations into Google’s AI for testing. The addition of 9:16 vertical images also reflects growing demand for mobile-first formats, particularly across surfaces like short-form video.
Campaign upgrades. Demand Gen campaigns get several enhancements, including new customer acquisition goals, brand guideline controls, and hotel feed integrations. A new minimum daily budget and a streamlined campaign build flow aim to improve stability and setup.
Video & AI control. Updates to non-skippable video formats and real-time bid guidance give advertisers more control over performance, while new text and brand guidelines help ensure AI-generated assets stay on-brand and compliant.
Budgeting shift. A new total campaign budget feature allows advertisers to set a fixed spend across a defined period — ideal for promotions or seasonal bursts — with Google automatically pacing delivery.
Workflow improvements. Account-level tracking templates, better visibility into Final URL expansion performance, clearer campaign status filters, and bulk link replacement tools are designed to reduce manual work and improve account management at scale.
Why we care. This update to Google Ads Editor gives them more creative flexibility and control over AI-driven campaigns, especially in Performance Max and Demand Gen. Features like increased video limits, vertical assets, and total campaign budgets help you test more, scale faster, and manage spend more efficiently.
It also improves workflows and brand safeguards, making it easier to guide automation while maintaining consistency and performance across Google Ads.
Between the lines. The update continues a broader trend: as automation increases, Google is giving advertisers more ways to guide AI rather than manually control every input.
The bottom line. Google Ads Editor 2.12 is less about one standout feature and more about incremental gains across creative, automation, and control — helping advertisers better manage increasingly AI-driven campaigns within Google Ads.