Google will switch to a monthly release cycle for the Google Ads API release schedule. This will result in more frequent releases, with more updates more often. This new release schedule begins in 2026.
The new schedule. The new schedule will have three to four major releases and several minor releases. This is the new schedule:
VersionPlanned Release Type*Projected launch*Projected sunset*V23MajorJanuary 2026February 2027V23_1MinorFebruary 2026February 2027V23_2MinorMarch 25, 2026February 2027V24MajorApril 2026May 2027V24_1MinorMay 2026May 2027V24_2MinorJune 2026May 2027V25MajorJuly 2026August 2027V25_1MinorAugust 2026August 2027V25_2MinorSeptember 2026August 2027V26MajorOctober 2026November 2027V26_1 **MinorNovember 2026November 2027
What Google said. Here is what Google wrote:
We will increase the number of major releases from 3 per year to 4 per year. The remaining releases will be minor releases, only adding incremental new non-breaking features. We have also adjusted the sunset schedules to avoid extra version migrations that will burden the API developers. Each major release will now be available for one year after the release.
With the new timeline, the tentative release schedule for 2026 will be as shown in the following table. Please keep in mind that these dates are only estimates and may be adjusted going forward. Additionally, releases may be added, removed, or switched between major and minor versions.
Sunset schedule. Google also its tentative sunset schedule for 2026:
VersionProjected sunset*V19February 2026V20June 2026V21August 2026V22October 2026
Why we care. If you use the Google Ads API within your own custom software or in a third-party software application, you can expect to have access to more features and changes more frequently.
This may help you manage your campaigns in more ways in 2026.