Acquisition of high-performing agency expected to be accretive to profitability in 2025
As part of the integration, GameSquare to divest Frankly Media, and consolidate Sideqik into Stream Hatchet
Management expects second half of 2025 proforma revenue of $36.8 million, and adjusted EBITDA of $2.9 million
GameSquare Holdings, Inc. next-generation media, entertainment, technology and onchain treasury company, announced the $8.5 million (plus contingent earnouts) acquisition of Click Management (“Click”), a leading talent management firm founded in Australia with a growing U.S. presence.
Regularly named as one of the top digital creator agencies by Business Insider, and recently awarded “Best Talent Management Agency” by industry body AiMCO, Click closed over 545 commercial deals globally in 2024, with an annual revenue of $12.4 million, and has assembled one of the largest English-speaking gaming rosters, with 75 active talent. For the second half of 2025, GameSquare expects Click to contribute $14.5 million of annualized pro-forma revenue and approximately $1.2 million of annualized pro-forma EBITDA. In addition, the Company expects revenue and cost synergies to materially increase Click’s EBITDA contribution for the remainder of 2025 and into 2026.
“Talent is at the core of today’s creator economy, and bringing Click into the GameSquare family accelerates our long-term strategy,” said Justin Kenna, CEO of GameSquare. “Click has built one of the strongest rosters and commercial engines in the creator economy. Together, we’ll unlock new opportunities for brands and creators, accelerate profitable growth, and cement GameSquare’s position at the forefront of gaming, media, and onchain innovation.”
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Building the Future of Creator-Led MediaThe addition of Click strengthens GameSquare’s talent management platform, adding a proven team and a portfolio of top-tier talent relationships. Together, GameSquare and Click will:
Expand the Company’s reach into creator-led brand partnerships and activations;
Accelerate growth opportunities within GameSquare’s media, agency, and experiences ecosystem; and
Drive immediate cost and revenue synergies by integrating Click throughout GameSquare’s existing platform.
Under the terms of the purchase agreement, GameSquare will acquire all outstanding shares of Click for an initial cash payment of $4.5 million at close and $4.0 million within 60 days of December 31, 2025. In addition, Click will be eligible to receive up to an additional $3.0 million in additional consideration (an “earn-out”) over the next two calendar years upon the achievement of financial performance targets.
Grace Watkins, Co-CEO of Click, said: “Since we founded Click, our mission has always been to be the growth engine for creators. This partnership with GameSquare, whose vision aligns so closely with ours, gives us the ability to accelerate that mission and cement Click’s role as a global leader in the creator economy.”
Emma Barnes, Co-CEO of Click, added: “This is such an exciting milestone for Click and our creators. In partnership with GameSquare, we can provide more resources, more reach, and more opportunities for our creators to succeed on a global scale.”
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Profit Focused Integration and Optimization Strategies In conjunction with the acquisition, GameSquare is pursuing several initiatives to optimize the Company’s operations, sharpen strategic focus and improve profitability.
GameSquare is immediately integrating Click into its media and agency business, which already includes Zoned Gaming and GameSquare Experiences.
GameSquare is discontinuing operations of Frankly, its programmatic advertising solutions provider. The closing of Frankly reflects GameSquare’s strategic shift toward optimizing its business model by exiting non-core, lower-margin operations. This decision also aligns with the Company’s goal of eliminating operating losses and cash burn while concentrating resources on high growth areas such as agency, media and technology. For the year ending December 31, 2024, Frankly contributed $46.9 million in sales, had a gross margin of $2.2 million, and produced an EBITDA loss of $1.1 million. The cessation of Frankly operations is expected to be completed on September 15, 2025, and is anticipated to be accretive to profitability and gross margin.
Finally, the Company has consolidated Sideqik, a technology enabled CRM solutions provider to brands and marketers, into Stream Hatchet, a business intelligence suite that offers game publishers, brands, and IP holders with unparalleled insights to navigate the complexities of the emerging content form. Going forward, the consolidated business will go to market as Hatchet and provide a comprehensive offering of technology and managed services to global brands, game publishers and marketers. The consolidation is expected to reduce annual operating expenses by $1.25 million.
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