Recognized for stronger completeness of vision and ability to execute
Fivetran, the global leader in data movement, announced that it has been recognized as a Challenger in the 2025 Gartner® Magic Quadrant for Data Integration Tools.
With over 7,700 customers, 740 connectors, and 7,200 terabytes of data moved monthly, Fivetran’s scale and reliability position it as a central player in the enterprise data ecosystem.
Gartner defines the data integration tools market as platforms that enable organizations to combine data from multiple sources and perform tasks related to data access, transformation, enrichment, and delivery. Fivetran believes this recognition reflects its continued innovation in delivering a unified, secure, and reliable data foundation that integrates movement, transformation, and activation at scale.
“Enterprises are consolidating their data stacks and moving toward open, automated platforms that power AI,” said George Fraser, CEO of Fivetran. “Fivetran delivers that foundation — integrating all data across systems and clouds, automating every pipeline, and ensuring governance at scale. Our mission is to remove the complexity of data movement so teams can focus on building and innovating.”
Trusted by global organizations
With over 7,700 customers, 740 connectors, and 7,200 terabytes of data moved monthly, Fivetran’s scale and reliability position it as a central player in the enterprise data ecosystem. Organizations such as Pfizer, Hippocratic AI, and Steve Madden selected Fivetran to strengthen their data foundations and support their growth.
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Expanding leadership in data integration, transformation, and AI readiness
In 2025, Fivetran continued to advance its leadership in automated data integration with key innovations and strategic milestones:
Product and platform innovation:
Expanded support for Fivetran Managed Data Lake Service, including deeper integration with Google Cloud Storage and Microsoft Azure for AI workloads
Improved support for unstructured and semi-structured data across pipelines
Launch of the Connector SDK, giving customers and partners a faster, more flexible way to build custom connectors
Strategic expansion:
Acquisition of Census, adding governed, automated, real-time activation to the platform
Acquisition of Tobiko Data, bringing advanced, multi-engine transformation and open source innovation
Gartner, Magic Quadrant for Data Integration Tools, Michele Launi, Nina Showell, Robert Thanaraj, Sharat Menon, 8 December 2025.
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