As traditional Conversion Rate Optimization (CRO) agencies fail to scale & websites remain disconnected from Martech, Fibr AI delivers optimization built for marketing velocity
With the explosion in AI, intent-driven LLM chats, advanced CDPs, and ad-targeting technologies, marketers are pouring budgets into data platforms, campaign targeting, and paid media. Yet the final touchpoint, the website, still treats every visitor the same, wasting hard-earned clicks and acquisition spend.
That’s the problem San Francisco-based Fibr AI is solving. Founded by serial entrepreneurs Ankur Goyal and Pritam Roy, the startup has quietly built a full-stack AI-CRO (Conversion and Revenue Optimization) solution to bring real-time personalization and autonomous experimentation directly to enterprise websites, without human intervention.
“Marketers optimize everything (ads, emails, even texts), spending millions on the funnel, except ‘The Website’. So when users land, all context is lost,” says CEO Ankur Goyal.“That’s not just inefficient, it’s lost revenue. At Fibr AI, we are turning websites into adaptive systems that evolve in real-time for every user cohort.”
A Better Way to CRO
The issue lies in how websites are treated: as static endpoints, isolated from the broader Martech stack. Traditional CRO is slow, expensive, and people-heavy — reliant on agencies, designers, developers, content teams, and analysts, creating bottlenecks and low testing velocity. Even companies spending over $1M annually may still only run 10–12 A/B tests a year.
Fibr AI replaces that model with always-on automation powered by three core AI agents , personalization, experimentation, and performance, working 24/7 across the site. These agents help brands continuously optimize copy, images, layouts, and flows, with no code or large teams required.
Marketing Technology News: MarTech Interview with Jeremy Woodlee, General Manager @ Infillion
By combining deep integration with AI agents and an optional human-on-demand layer, Fibr AI offers marketers something they’ve never had before: a self-optimizing website that adapts in real-time to user segments, cohorts, and campaign journeys.
Built for the Modern Marketing Stack
Fibr AI sees its real competitors not in other AI tools, but in outdated CRO agencies and fragmented, people-heavy toolchains and workflows. Most “CRO solutions” are either costly service models or point-solution softwares that lack the scale or outcomes modern marketing demands.
Fibr AI’s platform integrates directly with existing Martech infrastructure, conversion optimization tools (Adobe Target, Optimizely), Analytics (GA4, Adobe Analytics, MixPanel), CDPs (Braze, HighTouch), CRMs (Hubspot), and ad platforms (Google, Meta, LinkedIn); automating the entire CRO workflow to personalize and test experiences at scale.
Marketing Technology News: Latest Advancements In Proximity Marketing
Real-World Impact
Early adopters agree. Asian Paints (10th largest coating company) used Fibr AI to dynamically match ad messaging to specific landing pages for every Search Keyword , increasing revenue by 45% with over 1,200 hyper-targeted pages launched in days.
Nixon Medical (a medical apparel and services company) rebuilt and tested their entire site experience in under three months, achieving 4x lead growth, all with under a few hours of weekly team input.
With customers across BFSI, telecom, healthcare and lending already signed, and multiple Fortune 500s in the pipeline or Pilot, Fibr AI is betting that the next frontier in marketing isn’t just data-rich. It’s Website-Smart.
Write in to psen@itechseries.com to learn more about our exclusive editorial packages and programs.