Escalated.io, an ad fraud company that detects different types of invalid traffic across the internet, has announced that it has become a Qualified Data Contributor (QDC) to TAG’s Data Center IP (DCIP) list.
Managed by TAG (Trustworthy Accountability Group), the global certification program to strengthen safety and transparency in digital advertising, DCIP list includes IP addresses that have been identified as having a high risk of either generating or originating invalid traffic (IVT), and it can be used by companies in the advertising supply chain to review transactions and properly filter out such IP addresses. The list is developed in collaboration with qualified companies who help collect and review relevant IP addresses, and it is released by TAG each month.
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“We’re excited to be contributing and giving back to the community in this manner and also doing our part to help ensure the accuracy of the data.” said Kyle Smith, Escalated CEO.
Invalid traffic and fraudulent activity remain a threat to online advertising. Brands can see their advertising dollars wasted and campaign outcomes skewed while publishers are susceptible to decreased revenue and reputational damage.
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“The effectiveness of shared tools like the DCIP list depends on the support of companies like Escalated.io in sharing vital ad fraud intelligence with TAG each month,” said Lisa Gansky, Director of Product Management at TAG. “Escalated.io’s role as a QDC highlights its leadership and dedication to protecting the digital advertising supply chain, and we look forward to working together in future to protect the industry from the scourge of ad fraud.”
Utilizing shared industry resources, such as the TAG DCIP list, is a tool that can be used by companies and brands to get started protecting themselves against invalid activity.
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