Managing content at scale is harder than ever. Marketing and content teams are under constant pressure to meet deadlines, uphold brand standards, and deliver channel-specific assets—all while keeping pace with an explosion of content demands. Add in the growing role of AI tools for research and content generation (GenAI), and the process becomes even more complex. Teams often find themselves juggling email chains, disconnected tools, and untracked feedback, leading to bottlenecks, confusion, and missed opportunities.
That’s where structured content workflows come in—transforming disjointed efforts into repeatable, efficient systems.
Content Workflow
Bynder’s Content Workflow is a purpose-built platform that streamlines the entire editorial lifecycle—from initial brief to final approval—within a centralized, collaborative space. Originally launched as GatherContent, the platform now operates under Bynder’s leadership, carrying forward its legacy of workflow rigor, real-time collaboration, and scalable content production.
Modern content operations are no longer linear. Generative AI tools can draft copy in seconds, but still require human oversight. AI-driven research accelerates ideation, but content needs to be verified, localized, and adapted for tone. Without a structured workflow, these tools risk creating more chaos than clarity. Bynder’s Content Workflow helps teams integrate AI into the creative process—without losing track of ownership, governance, or quality.
Key features that keep your content on track
Bynder’s Content Workflow includes everything content teams need to move faster, work smarter, and stay aligned—even with AI in the mix. Here’s what powers the platform:
AI-Assisted Writing: Draft, translate, and rework content using built-in generative AI tools that stay within your tone, style, and usage permissions.
AI-Powered Research Integration: Bring insights directly into your content creation flow with AI that helps surface relevant information, while leaving humans in control of accuracy and nuance.
Content Templates: Build structured, reusable templates for different content types to maintain consistency across channels and formats.
Custom Workflows: Create workflows tailored to your team’s review and approval stages, whether you’re managing blog posts, product pages, or compliance-heavy assets.
DAM Integration: Connect directly with Bynder’s Digital Asset Management solution to insert approved visuals and media without leaving your workspace.
Real-Time Collaboration: Edit together, comment in context, and maintain visibility over every change—with full version history and audit trails.
Scalability: Whether it’s five assets or five thousand, teams can orchestrate content production without sacrificing control or visibility.
User Permissions: Fine-grained controls ensure that the right people have the right level of access throughout the content journey.
These tools help bring order to the evolving complexity of content production—especially as AI becomes an active participant in the creation process.
By implementing Content Workflow, we’ve established a more robust content review and approval process that ensures all product marketing materials meet internal standards and compliance requirements.
Marketing Leader, Kingspan
How Content Workflow Works
Getting started with Content Workflow is simple:
Create a workspace for your content initiatives, campaigns, or teams.
Define your templates and structure the fields based on your desired formats and guidelines.
Map your workflow, assigning roles, review stages, and deadlines.
Collaborate in real-time, using comments, embedded instructions, and tracked changes.
Approve, export, or publish with confidence—either as standalone content or via integration into your CMS or tech stack.
You can get started with a free trial or take an interactive tour to explore the features in action.
Whether you’re building a blog strategy, launching product pages, or scaling global content with AI support, Bynder’s Content Workflow gives your team the structure, speed, and confidence to execute at scale.
Start Your Bynder Content Workflow Trial
More Than Just Workflows: Bynder’s Content Ecosystem
Bynder’s Content Workflow is part of a larger platform designed to connect people, processes, and assets. Beyond editorial workflows, Bynder offers:
Digital Asset Management: A centralized library for all your brand visuals, ensuring teams use the right assets, every time.
Studio: Scalable content creation via templates and automation for high-volume production.
CX User Community & CX Omnichannel: Build, personalize, and distribute content experiences across channels.
Bynder AI: From auto-tagging assets to smart content recommendations, AI is deeply integrated across the platform.
Asset Workflow: Manage creative reviews, briefs, and approvals for all types of digital content.
Analytics: Track team productivity, content effectiveness, and platform engagement with real-time data.
With over 4,000 brands—including Kingspan, Bugaboo, and Portwest—trusting Bynder to drive their content operations, the platform offers unmatched depth and flexibility.
©2025 DK New Media, LLC, All rights reserved | DisclosureOriginally Published on Martech Zone: Content Workflow: Create, Collaborate, Approve With Generative AI… But Without the Chaos