SEO

Modern engineering and product teams face relentless pressure to ship features quickly without sacrificing reliability or user trust. Few areas expose that tension more than email. From onboarding flows and password resets to promotional campaigns and transactional alerts, email must work flawlessly across environments—dev, staging, and production. Yet configuring servers, navigating SMTP quirks, and debugging…

Why Text Messaging Should Be Your Martech Foundation We’ve come a long way in integrating how we reach and engage customers. Technology has grown more sophisticated, and martech stacks now seamlessly support email, social media, and apps.  But for all this progress, I still see too many companies overlook the most direct and effective engagement…

OpenAI launched shopping research in ChatGPT, a tool that creates personalized buyer’s guides. Available to all logged-in users.
The post ChatGPT Adds Shopping Research For Product Discovery appeared first on Search Engine Journal.

Seasonality adjustments during Black Friday and Cyber Monday often inflate costs and reduce ROAS. Here’s what Optmyzr’s three-year study reveals for PPC teams.
The post What Optmyzr’s Three-Year Study Reveals About Seasonality Adjustments During BFCM appeared first on Search Engine Journal.