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Marketing Technology For Banks: The Latest MarTech Tools Driving Banking Norms

Banks are investing heavily in modern marketing technology platforms to enhance marketing strategies, boost customer relationships, and automate tasks. In this evolving landscape, specialized martech for banking stands out as a powerful way to gather insights, customize experiences, and connect with customers through diverse channels. As marketing technology advances, financial institutions are finding new opportunities […]

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Wiland, Inc. Launches MarketSignals™ on Snowflake AI Data Cloud

Joint customers can drive more precise audience segmentation and increased marketing effectiveness with Wiland’s MarketSignals™. Wiland, Inc. has partnered with Snowflake to provide MarketSignals™ as a connected app on Snowflake. The application enables customers to seamlessly access enriched predictive consumer data, driving sharper audience segmentation, enhancing campaign performance, and streamlining marketing strategies within a secure, cloud-based platform. […]

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Skai Unveils Celeste AI, a Breakthrough GenAI Marketing Agent Set to Reshape Commerce Media

Skai, the leading omnichannel platform for commerce media, introduced Celeste AI, a generative AI marketing agent designed to transform how brands and agencies navigate commerce media. Industry leaders, including Acosta Group, Advantage Solutions, Tinuiti, and WaterWipes, are among the first to explore Celeste’s advanced capabilities in an exclusive closed beta, gaining a competitive edge in […]

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