IAB Tech Lab Forms AI Content Monetization Protocols (CoMP) Working Group to Set AI-Era Publisher Monetization Standards
New Initiative Will Develop Protocols for Content Monetization, Large Language Model (LLM) Discovery, and Bot and Crawler Traffic Management IAB Tech Lab, the global digital advertising technical standards-setting body, announced the formation of the AI Content Monetization Protocols (CoMP) Working Group. Previously introduced as the LLM Content Ingest API, the initiative has been renamed to […]