SEO

Reassess your SEO strategy to prevent drift and keep performance aligned with real business outcomes.
The post Why Strategic Review Is The Missing Layer In Many SEO Campaigns appeared first on Search Engine Journal.

OpenText™, a global leader in secure information management for AI, announced that its OpenText Core Content Management for SAP solutions is officially certified for SAP S/4HANA Cloud Public Edition. This certification makes OpenText an SAP Solution Extensions partner with a document management platform qualified to support SAP Cloud ERP, offering customers a new level of […]

Achieve 60% faster, lower-cost migrations to Amazon CloudWatch Crest Data, a leader in observability and security services, announced it has attained the Amazon Web Services (AWS) Cloud Operations Competency in Monitoring and Observability. Held by only 0.1% of AWS Partners, this milestone recognizes Crest Data’s expertise in helping customers monitor and optimize application and infrastructure performance on […]

The refreshed report highlights the evolving voicebot market, including increased adoption, AI advancements, and impact on customer experience CallMiner, the global leader in AI-powered conversation intelligence and customer experience (CX) automation, has been named a core performing provider in the refreshed CMP Research Prism for Conversational IVR/Voicebot. According to the CMP Research Prism, “Self-service in […]

Partnership offers marketers real-time access to AM/FM broadcast alongside digital audio, podcast, and streaming inventory through the StackAdapt platform StackAdapt (www.stackadapt.com), the leading technology company in advertising and marketing, announced a new integration with iHeartMedia, the number one audio company in America, that brings iHeartMedia’s audio inventory (including broadcast radio, digital radio, streaming, and podcasts) […]

The latest John Lewis Christmas ad proves that emotion and data can coexist, using AI to validate the timeless power of heartfelt storytelling.
The post ‘Where Love Lives’: The John Lewis Winning Formula Returns appeared first on Search Engine Journal.

Google’s John Mueller responded with SEO advice on how a company can use two different TLDs for its company. The company wants to use the .co.uk for normal search and web traffic but .digital as a TLD for some of its marketing campaigns.

There have been a number of threads on LinkedIn over the past week about how poorly Google Ads AI Max is performing compared to other match types. The conversions or conversion value is greatly below other match types, in early tests, despite Google saying it should deliver 14% more.

Microsoft announced on Friday afternoon that Copilot now has its own dedicated search experience. Plus, because Microsoft knows how important publishers are to the ecosystem, it is making citations and links way more prominent and clickable.