SEO

What the Latest SEO Study Means for Your Business’s Online Visibility

Almost 1 in 3 business owners say they’re not familiar with Google rankings and SEO, while searches relating to local SEO have increased 25% in the past 6 months. This is a crucial piece of content strategy, in order to stand up against competitors, businesses need to have at least a general understanding of how Google impacts

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How Digital Marketing Can Boost Local SEO Rankings for Lawyers

Your prestigious law firm becomes invisible to potential clients when it lacks an online presence, regardless of its high-quality status. Potential clients do not search the court directories. Instead, they turn to search engines like Google and Bing. Be it Google Business Profile hacks or engaging content and reviews, the appropriate strategy allows for higher […]

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Customers.ai: Identify, Generate, and Market To Qualified B2C Anonymous Website Visitors

Capturing and converting website visitors into sales is a constant challenge for consumer-facing businesses. Most website visitor identification tools struggle with accuracy, leading to wasted marketing spend and lost opportunities. Customers.ai changes the game with industry-leading visitor identification technology that delivers accurate, actionable insights to drive revenue growth. Customers.ai Customers.ai is a powerful B2C outbound …

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Robots Refresher: page-level granularity

With the robots.txt file, site owners
have a simple way to control which parts of a website are accessible by crawlers.
To help site owners further express how search engines and web
crawlers can use their pages, the web standards group came
up with robots meta tags in 1996, just a few months after meta tags
were proposed for HTML (and anecdotally, also before Google
was founded). Later, X-Robots-Tag HTTP response headers were added.
These instructions are sent together with a URL, so crawlers can only take them into account
if they’re not disallowed from crawling the URL through the robots.txt file. Together, they
form the Robots Exclusion Protocol (REP).

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