LG Ad Solutions Annual Big Shift Report Underscores TV’s Evolution Into a Multi-Channel Hub for Discovery, Commerce, and Engagement
LG Ad Solutions, a global leader in connected TV (CTV) and cross-screen advertising, announced findings from “The Big Shift 2025” – the company’s fourth installment of its annual insights series to determine consumer perceptions and behaviors related to CTV viewership. The connected TV home screen has evolved beyond just a gateway to shows and movies. […]