Asset testing for retailers lets you split traffic within a campaign to compare feed-only ads against ads with additional creative assets.
Google unveils asset testing for Performance Max retail campaigns Read More »
This is the first core update of 2025 and the first core update since December. It will take up to two weeks to roll out.
Google March 2025 core update rolling out now Read More »
YouTube introduces creator-initiated requests and API automation to simplify sponsored content management.
YouTube gives brands and creators new linking tools Read More »
Not everything fits in 60 seconds. Learn how to make compelling long-form videos and video podcasts that drive engagement and visibility.
How to make engaging long-form YouTube videos Read More »
This change will roll out to most devices except Android 9 or earlier (and some other devices).
Google to replace Google Assistant with Gemini Read More »
Google Search Liaison Danny Sullivan addresses concerns around freelance writers, writing teams, manual actions, and more.
Navigating Google’s site reputation abuse policy: What publishers need to know Read More »
Google’s ad review clarification reveals its dual approach of AI and human evaluation for detecting policy violations, empowering advertisers with some transparency.
Google shares AI and human evaluating process for policy violations Read More »
From smarter prospecting and remarketing to new ad formats, here’s what you need to know about Google’s evolving Demand Gen campaigns.
Google’s Demand Gen upgrade: Key changes and success strategies Read More »
Block is expanding its lending efforts, announcing this week that it received FDIC approval to issue loans through its banking subsidiary.
Block bets on lending expansion after stock slump Read More »
The White House memo revealed that AI and Crypto Czar David Sacks divested over $200 million in digital asset-related investments.