SEO

Businesses face a challenging reality: buyers no longer rely on brand messages, sales collateral, or even polished product demos to make decisions. They depend on each other. Ratings and reviews, which were once just add-ons to product pages, have become the primary trust mechanism that shapes whether customers feel confident enough to move forward. This…

Most organizations say they know their target audience. They have a slide with a broad description: mid-market companies, busy working parents, or anyone who cares about quality. But when you look under the hood, their target audience is essentially anyone with a pulse and a credit card. The problem is not just fuzzy positioning. Going…

Event marketing has regained its position as one of the most influential channels in the B2B landscape. While digital initiatives have expanded dramatically, nothing matches the depth of engagement, trust-building, and decision-making velocity that occurs when people gather in shared space—whether physical or virtual. Today’s organizations increasingly treat events not as isolated touchpoints, but as…

Has Google reached “Peak AI Overview"? In this episode of Whiteboard Friday, Tom analyzes late 2025 data, revealing a drop in AIO frequency for informational queries and a new trend of AI results appearing below position one.

Influencer marketing has matured into a sophisticated discipline that demands precision, repeatability, and real-time intelligence. Brands today face escalating complexity—creator discovery, contract administration, approvals, payments, compliance, analytics, and the constant churn of platform algorithms. These moving parts overwhelm teams that rely on spreadsheets, manual vetting, and disconnected tools. The result is usually stalled growth, confusing…