New Research from Sprout Social Finds Social Media is the Top Place Gen Z Turns to for Search, Surpassing Traditional Search Engines
More than 1 in 3 consumers across age groups prefer searching on social platforms first for product reviews and recommendations 76% of users say social content influenced a purchase in the last six months, including 90% of Gen Z Respondents say social platforms deliver net-positive impacts on their mental health, financial decisions, and social lives […]