Every business is just a collection of stories. Some sell, some don’t — Mike Martin (@MikeMartinGB) Apr 8, 2025 from Twitter https://twitter.com/MikeMartinGB April 08, 2025 at 12:05PM
Every business is just a collection of stories. Some sell, some don’t Read More »
Ask most advertisers about audio, and they’ll tell you it’s great for driving awareness, but maybe not much else. That’s because even though consumer behavior as it pertains to digital audio has evolved tremendously, marketers have been too busy to really understand how far digital audio has come. Despite the tremendous evolution of consumer behavior […]
Cracking the Code: How New Tech Is Making Audio Performance More Measurable Than Ever Read More »
Marketing technology has always relied on data to predict and influence consumer behaviors. However, modern brands are venturing beyond basic analytics to tap into subconscious motivators. This paradigm shift toward deeper insights is reshaping martech in profound ways, blending behavioral signals with predictive psychology to create what many experts now call sentient segments. This blog […]
The Sentient Segment: How AI-driven Predictive Psychology Is Reshaping Martech Read More »
Good search engine visibility is the hottest need of every business right now. Your website having a good ranking on Google ensures more business streams and growth. But have you ever wondered why you haven’t made your mark in Google rankings? The answer is simple. SEO mistakes. SEO is a long-term strategic process that improves […]
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If your SEO strategy doesn’t start with location, it’s already broken — Mike Martin (@MikeMartinGB) Apr 8, 2025 from Twitter https://twitter.com/MikeMartinGB April 08, 2025 at 09:58AM
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Global advertising technology leader The Trade Desk announced the appointment of Will Platt-Higgins as Executive Vice President (EVP) of Business Development for North America. In this role, Platt-Higgins is responsible for leading business development strategy across North America, aligning the company’s revenue growth objectives with the evolving needs of brand marketers and agencies. Based in […]
CREE8, the cloud-native workspace transforming production for creative teams, announced a strategic reseller partnership with Key Code Media, a leading media technology reseller and systems integrator in North America. Key Code Media now offers CREE8’s end-to-end cloud workspace, including high-performance virtual workstations, scalable cloud storage, and real-time collaboration tools. CREE8 has introduced a fast and […]
NIQ’s ecosystem of data, insights, and human intelligence provides mission critical views of global consumer shopping behavior Gastrograph AI will be the latest enhancement to NIQ’s AI-powered tech platform driving CPG innovation With this acquisition, CPG companies will have access to one of the world’s most comprehensive databases on sensory perception, alongside sophisticated AI models […]
@WrongsToWrite You don’t know many rocket scientists, chess masters, heart surgeons, Nobel Prize winners, AI researchers, quantum physicists, codebreakers, mathematicians, philosophers, or astronauts, then do you? — Mike Martin (@MikeMartinGB) Apr 8, 2025 from Twitter https://twitter.com/MikeMartinGB April 08, 2025 at 07:26AM
@DeadStarLegacy @piersmorgan How do you know they are all men if women don’t get the chance to compete against men intellectually and skillfully? Women can’t beat men physically but they are just as skillful and just as smart, you rise to the level of your challenges. I think its like employing a black — Mike