Iris Flex’s AI Gap Study Reveals U.S. Consumers Are Embracing Voice Interaction Over Touch When Engaging with AI
Consumers are twice as more likely to speak to their car dashboards and smart home devices (56%) than use touch (31%), according to a study conducted by Iris Flex. Four in 10 talk to their apps (37%) or type (40%). Voice competes head-on with tactile choices across AI-powered systems. The shift toward voice as a preferred […]