SEO

Google’s John Mueller says sites with low-quality AI content should rethink their purpose rather than manually rewrite pages. Starting fresh may be faster than recovering.
The post Google’s Mueller Says Sites In A ‘Bad State’ May Need To Start Over appeared first on Search Engine Journal.

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
We had a lot, I mean, a lot of Google search ranking volatility this week – a Thanksgiving Google update…

This week’s SEO Pulse examines new data what drives AI citations, plus ChatGPT launches shopping research. Your quick catch-up on what practitioners need to know.
The post SEO Pulse: ChatGPT Gets Shopping & What Drives AI Citations appeared first on Search Engine Journal.

Harry Clarkson-Bennett dismantles AI hype, revealing how real marketing power still lies in creators, communities, and cross-platform customer journeys.
The post The Impact AI Is Having On The Marketing Ecosystem appeared first on Search Engine Journal.

Google’s John Mueller said that rewriting AI content by a human won’t change the site’s ranking in Google by default. Instead, he said, you need to rethink your whole content strategy and the purpose of the site.

Google rolled out Ads Advisor, its AI-based chatbot for Google Ads, a couple of weeks ago. But some are noticing that if you have an MCC account, where you manage multiple advertisers under one account, the Ads Advisor responses can mix advice from one chat you had about one client account, to a new chat on a totally different client’s account.

I know Google said on November 18th that Gemini 3 was “shipping in Search on day one." But no, it shipped on November 26th instead. Nick Fox, SVP at Google, said on X, "We’ve just shipped intelligent automatic model routing to Gemini 3 Pro for your toughest questions in AI Mode."

Google has updated how it shows events within AI Overviews. It can now show the direct display of events, instead of an event summary. It is also a bit buggy, but here is how it looks.

The CEO of Google, Sundar Pichai, said he spends time on X on launch days to monitor how real people are using, interacting, and experiencing new Google product releases. He said he is “pretty active on launch day trying to understand what’s working."