SEO

Modern marketing demands diverse channel reach strategies and deeply integrated in execution. Simply being present across platforms is no longer enough. Brands must now consider how their messages travel, evolve, and resonate across every touchpoint. Below is a comprehensive guide to today’s most crucial cross-media marketing strategies, explaining how each works, how they differ, and …

With AI dominating headlines and marketers racing to deliver real-time, personalized experiences, one stubborn problem continues to undermine even the most advanced strategies: broken customer identities. Too often, marketing teams are working with fragmented data stitched together from CRMs, email platforms, loyalty programs, and more—each using different identifiers. The result? Nearly one in four customer […]

As digital transformation reshapes industries, the demand for high-quality content is growing exponentially. Companies are challenged to produce a vast amount of content rapidly without compromising on quality or consistency. This surge in demand requires innovative solutions to streamline content creation and distribution processes. Digital Asset Management (DAM), Artificial Intelligence (AI) and automation are emerging […]

AI Technology Fuses Content Compliance, Brand Fit, and Performance, Reducing Legal Reviews by 90% and Speeding Campaign Launches Persado, a leading provider of AI-powered content compliance and performance solutions for marketing, launched Persado Marketing Compliance AI, the first agentic AI platform purpose-built for financial services marketing and legal teams to speed time to market of […]

EDO research reveals impression quality is more impactful than impression volume in driving business outcomes — and amplifies the effectiveness of digital channels for QSR brands Quick-service restaurant (QSR) brands have long turned to TV advertising to drive foot traffic, but not all impressions deliver the same value. In a climate of economic uncertainty and […]

New AI-powered assistant redefines how marketers search, filter, and connect with influencers and creators conversationally PRophet’s InfluencerMarketing.AI (IMAI) software platform, announced the launch of AI Agentic Search – a next generation conversational search assistant designed to fundamentally transform how brands and agencies discover and engage with influencers and creators.  Embedded inside the InfluencerMarketing.AI platform, the […]

Veteran SaaS Marketing Executive Joins Neuro-Symbolic Agentic AI Startup to Transform Decision Management for Financial Institutions Weave.AI announced the appointment of Lisa Kalscheur as CMO. Kalscheur brings extensive marketing leadership experience at scaling high-growth SaaS companies to Weave.AI, where she will lead marketing strategy, executive customer engagement, and go-to-market execution. Previously, Kalscheur led marketing as […]

Native integration of generative AI in the Nexxen Data Platform builds on machine learning to automate and streamline campaign strategy development Brands like LG Ad Solutions to leverage a nexAI Discovery assistant that translates audience behavior into informed insights and actionable strategies, seamlessly connecting to activation through the Nexxen DSP Nexxen, a global, flexible advertising […]