SEO

Are you creating a brand—or just building a hustle? — Mike Martin (@MikeMartinGB) May 27, 2025 from Twitter https://twitter.com/MikeMartinGB May 27, 2025 at 01:56PM

A clear look at what makes a brand: purpose, perception, trust, value, and the role each plays in building long-term business equity and loyalty.
The post B2B Brand: Why It Matters More Than You Think appeared first on Search Engine Journal.

RT @MikeMartinGB: Stories sell because they stick. Facts fade — Mike Martin (@MikeMartinGB) May 27, 2025 from Twitter https://twitter.com/MikeMartinGB May 27, 2025 at 01:05PM

Google is testing replacing the “Dive deeper in AI Mode" button with "Follow up in AI Mode." This is the button you can sometimes see at the bottom of the AI Overview, after you expand the AI Overview within Google Search.

Google AI Overviews can now show an image carousel that you can swipe through to go to images. I am not able to replicate this myself but it seems like when you click on the images, it takes you into Google Image Search.

Bing added a new section to its search results named “travel stories." You can see them when you enter in a popular travel country or city, and then look on the right side of the page. The travel stories pull from Bing Travel.

Google’s John Mueller does not want you to lump programmatic SEO with technical SEO. He said they are different things and that while technical SEO “will definitely continue to be a thing," programmatic SEO is another story.

Microsoft is testing a sticky footer in the Bing Search results that show related searches. So the related searches section sticks to the footer, making these related searches way more in your face.

The data is not yet live in the Performance reports, it is coming and like AI Overviews, you won’t be able to break it out from other Google surfaces.