SEO

Ruler Analytics: Connect Revenue to Marketing with Closed-Loop Attribution

Most marketers are flying blind when it comes to proving the real impact of their efforts. The disconnect between lead generation and sales makes it difficult to know what’s working and what’s wasting your budget. That’s where closed-loop analytics comes in—providing the missing link between marketing activity and revenue outcomes. What is Marketing Attribution? Marketing …

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Fast Simon Advances Server-Side Rendering by Integrating With Shopify Hydrogen 2

Integration delivers unprecedented speed and agility to boost SEO performance and user experience Fast Simon, the leader in AI-powered shopping optimization, announced an enhanced integration with Shopify’s Hydrogen 2, the latest evolution of Shopify’s headless commerce framework. The new integration brings server-side rendering (SSR) capabilities to Fast Simon’s AI-driven merchandising, search and personalization suite, delivering […]

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Quantified Debuts Conversation Engine 3.0, Raising the Bar for Conversational Realism in AI Sales Role Play

Quantified launched Conversation Engine 3.0, a major update to its AI-powered sales role play platform. This release delivers more natural, responsive, and emotionally nuanced interactions, offering sales professionals a highly realistic environment to build confidence and improve performance. “With Conversation Engine 3.0, we’re giving sales teams in life sciences and other industries a more realistic […]

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Invoca Acquires Symbl.ai, Empowering Brands to Orchestrate the Buyer Journey With Agentic AI

New agentic AI capabilities orchestrate the buying experience across digital, voice, and messaging channels, empowering revenue teams to connect every step of the buying journey to drive efficient revenue growth. Invoca, the AI-leader in revenue execution platforms, announced it has signed a definitive agreement to acquire Symbl.ai, an AI-driven human intelligence platform. The deal brings […]

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Pairzon Launches Next-Gen Retail Media Solution, Empowering Retailers to Maximize First-Party Data and ROAS

Pairzon, a leading AI-powered marketing intelligence platform, announced the launch of its advanced Retail Media Solution, built to help retailers transform their first-party data into a powerful engine for growth, precision targeting, and revenue generation. As retail media continues to emerge as one of the most strategic advertising channels, Pairzon introduces a unique approach: enabling […]

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Quartile Launches Pro Suite: Unlocking AMC Audience Targeting on Sponsored Campaigns, Market Intelligence, and More

Quartile, the world’s largest retail media optimization platform, proudly announces the launch of Quartile Pro Suite, a comprehensive upgrade designed to provide brands with an unrivaled competitive advantage in Amazon advertising. This next-generation platform integrates advanced and scalable audience targeting powered by Amazon Marketing Cloud (AMC), real-time market intelligence, and a conversational AI assistant to […]

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Reveal Appoints Lynda Clarizio as Strategic Advisor to Drive Next Phase of Growth

Industry Veteran with Deep Measurement and Data Experience Joins Advisory Board Reveal, the leading out-of-home (OOH) measurement platform, announced the appointment of Lynda Clarizio to its strategic advisory board. This comes as Reveal accelerates the growth of its OOH campaign measurement business and audience measurement products, solidifying its commitment to providing the OOH industry with reliable […]

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