“First-Party Data Activation” Offers Marketing and Technology Leaders a Strategic Playbook for Unlocking AI’s Full Potential
A must-read book for 2025’s leaders, providing actionable advice on how to compound business growth in a privacy-first world As AI reshapes the marketing landscape, one element is proving to be the make-or-break factor: data. Specifically, first-party data—the kind companies collect directly from their customers—is quickly becoming the critical foundation for any successful AI initiative. […]