SEO

Interpublic Bolsters Commerce Capabilities with Strategic Appointment of AI Commerce Pioneer Yaniv Sarig

Interpublic Group announced the appointment of Yaniv Sarig as Global Head of AI Commerce, reinforcing the company’s commitment to advancing systematic commerce solutions for global brands. Sarig, a seasoned entrepreneur and AI commerce pioneer, moves into the role after working with Interpublic in a consulting capacity and will continue reporting to the company’s Global Chief […]

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Cyabra Partners with Aquion to Strengthen Digital Security and Combat Disinformation Across Australia and New Zealand

Cyabra Strategy Ltd., a leading AI platform for real-time disinformation detection, has joined forces with Aquion Pty Ltd, a trusted value-added distributor of cybersecurity and digital transformation solutions. This partnership will bring Cyabra’s AI-driven platform to businesses, government agencies, and enterprises across Australia and New Zealand, helping them detect and monitor digital threats in real time. […]

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Logo Diffusion Unveils V.5: Pushing the Boundaries of AI-Driven Logo Design

Logo Diffusion, the cutting-edge AI-powered platform revolutionizing logo design, has launched its latest version, Logo Diffusion V.5, promising unprecedented quality, creativity, and ease of use for businesses, designers, and creators worldwide. The new release introduces a robust AI model engineered to deliver highly accurate results through improved prompt understanding, flawless text generation, and enhanced creativity. […]

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Responsive Launches TRACE Score™ Setting a New Standard for AI-Generated Content

Industry-first scoring system establishes a new benchmark for AI quality, enabling organizations to improve response integrity while accelerating AI adoption Responsive, the global leader in AI-powered Strategic Response Management (SRM) software, announced TRACE Score™, an industry-first scoring system that evaluates Responsive AI-generated responses according to five key dimensions: Trustworthiness, Relevance, Accuracy, Completeness, and Explainability. By […]

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Innovid’s Feature Beat: New Tools to Make CTV Ads Even More Engaging, Shoppable, & Scalable

Innovid’s Latest Feature Enhancements Empower Brands to Scale CTV Creative Impact & Drive Performance Welcome to Innovid’s Feature Beat – your monthly look at the latest product enhancements designed to make advertising smarter, faster, and more impactful across every screen. Last month, we highlighted new creative optimization tools for enhanced campaign performance. This month, we’re focused on […]

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Samsung Ads and Magnite Deepen Partnership to Enhance Audience Addressability in Streaming TV

Global TV OEM leader will leverage Magnite Access to monetize and activate data Magnite, the largest independent sell-side advertising company, announced an expanded global partnership with Samsung Ads, the advanced advertising division of Samsung Electronics. From 2023 to 2024, Samsung Ads saw double-digit percentage gross revenue growth on the Magnite Streaming SSP as a result […]

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Bloomreach and EMARKETER Study Finds Emotional Connections Not Discounts Drive Brand Loyalty in Today’s Economy

Bloomreach, the agentic platform for personalization, announced a new research report conducted with EMARKETER, “The Power of Trust and Emotions in Building Customer Loyalty.” Surveying more than 150 marketers, the report highlighted that today’s customers are less brand loyal than five years ago, with more than half of the study’s participants agreeing that marketing with […]

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PubMatic and Spectrum Reach Partner to Enhance Demand, Efficiency and Curation Across CTV Marketplace

PubMatic, an independent technology company delivering digital advertising’s supply chain of the future and Spectrum Reach, the advertising sales business of Charter Communications, announced a new partnership that will bring increased demand and efficient buying to Spectrum Reach’s advertising inventory while strengthening PubMatic’s curated packages with local news and live sports offered through its Connected […]

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Atento advances in its sustainability and efficiency plan and improves its rating in the CDP evaluation

This certification reflects the company’s progress in climate and water efficiency, with outstanding performance in energy efficiency, emission reduction, and environmental policies. The company continues to strengthen its commitment to sustainability by optimizing resource consumption and implementing strategies to minimize its environmental impact. Atento Luxco 1 (“Atento” or the “Company”), one of the world’s largest providers […]

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