OptiMine Acquired by Uptempo to Enhance Industry-Leading Marketing Performance Solution
OptiMine Software, a leader in agile marketing measurement and optimization software, announces it has been acquired by Uptempo, a leading enterprise marketing performance platform. This acquisition strengthens Uptempo’s analytics capabilities with OptiMine’s advanced Marketing Mix Modeling (MMM), further empowering enterprise marketing teams with enhanced data-driven insights. Uptempo’s unified performance management platform seamlessly integrates top-down budgeting and […]
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