SEO

We generally see the AI Overviews show at the top of the Google search results page, I mean, it is an overview, so you’d expect them at the top. But we’ve seen them show up in the middle of the search results, sometimes even in position two. Now we are seeing examples of them showing at the botton of the search results page.

Google Search ranking volatility is heating up today, June 4th. Many of the tools and some of the chatter within the SEO community are showing signs of a Google ranking update of some sorts. Again, Google has not confirmed an update since the March 2025 core update but we’ve seen volatility since then almost every week.

@DovySimuMMA That’s a career ending kick that — Mike Martin (@MikeMartinGB) Jun 4, 2025 from Twitter https://twitter.com/MikeMartinGB June 04, 2025 at 02:02PM

Global partnership will see sustaintech platform’s carbon evaluation technology integrated into IAS’s platform, enabling marketers to measure their media’s environmental impact alongside quality and attention metrics Integral Ad Science (IAS), a leading global media measurement and optimization platform, and Impact Plus, a leading sustaintech solution, announced a new partnership that will allow advertisers to track and […]

Doubles company coverage of Bloomberg’s {ALTD} and empowers Bloomberg Terminal clients to generate deeper insights and make more informed investment decisions using alternative data Bloomberg announced the availability of Similarweb’s web traffic data on the Bloomberg Terminal via {ALTD<GO>}, significantly enhancing its alternative data offering with near real-time insights into online traffic performance that will […]

New offering enables brands to monitor and improve the environmental impact of their digital advertising campaigns, leveraging DV’s AI-powered Technology DoubleVerify, the leading software platform to verify media quality, optimize ad performance, and prove campaign outcomes, announced a partnership with Impact Plus, a leading sustainability technology company that empowers marketers to reduce the environmental footprint […]

They remember how you made them feel more than what you said. — Mike Martin (@MikeMartinGB) Jun 4, 2025 from Twitter https://twitter.com/MikeMartinGB June 04, 2025 at 01:55PM

New AI Advancement Automates the Gap Between Insight and Action, Driving Greater Precision and Higher ROI Zeta Global, the AI marketing cloud, unveiled ‘Zeta Answers,’ an AI-powered intelligence framework that automates complex tasks by turning marketing insights into answers, answers into actions, and actions into outcomes. Through Zeta’s suite of agentic AI tools, Zeta Answers […]

Master Apple Search Ads with this in-depth guide covering ad types, bidding strategies, targeting options, and campaign setup tips for app marketers.
The post An In-Depth Guide To Apple Search Ads appeared first on Search Engine Journal.

Businesses need to embrace new approaches to keep up with the fast-paced changes in the digital world. Prioritizing Martech, a combination of marketing and technology, is one such approach that has been key to success in marketing. By incorporating technology into their marketing activities, businesses can improve customer interactions, increase operational effectiveness, and achieve better […]