SEO

Google Calendar’s appointment scheduling feature allows businesses, freelancers, and professionals to streamline bookings without needing third-party scheduling software. However, Google doesn’t provide an easy way to embed a booking button directly into a WordPress site. Instead, users must insert a custom script or link to the external page. To make this process seamless, a simple …

LinkedIn partners with Calendly, enabling Premium users to schedule meetings directly through profile buttons.
The post LinkedIn Integrates Calendly Scheduling Into Profile Buttons appeared first on Search Engine Journal.

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IAB reports that most media companies haven’t adopted AI despite positive results. Though half plan implementation by 2026.
The post 70% Of Media Companies Not Fully Using AI, IAB Report Finds appeared first on Search Engine Journal.

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Google spoke about when (if ever) independent sites will see their content surface better in Google Search and hint…

Google now is showing Performance Max terms in the Google Ads search terms report. Plus this report shows the new negative keywords terms that is now supported for PMax campaigns.

Google would not give a specific date for when we will see independent sites to start surfacing better and higher in Google Search. As a reminder, Google wrote with the March 2025 core update, “We also continue our work to surface more content from creators through a series of improvements throughout this year."

Automated ad recommendations are faster, but are they smarter? A look at why human touch still beats machine-driven PPC strategies.
The post Ad Platforms: Should You Or Shouldn’t You Take Their Recommendations? appeared first on Search Engine Journal.

Google’s March Core Update continues to rollout. Patterns are beginning to emerge as reports come in with data from the past week.
The post Google’s March Core Update: Early Observations From Initial Rollout appeared first on Search Engine Journal.