SEO

The latest John Lewis Christmas ad proves that emotion and data can coexist, using AI to validate the timeless power of heartfelt storytelling.
The post ‘Where Love Lives’: The John Lewis Winning Formula Returns appeared first on Search Engine Journal.

Google’s John Mueller responded with SEO advice on how a company can use two different TLDs for its company. The company wants to use the .co.uk for normal search and web traffic but .digital as a TLD for some of its marketing campaigns.

There have been a number of threads on LinkedIn over the past week about how poorly Google Ads AI Max is performing compared to other match types. The conversions or conversion value is greatly below other match types, in early tests, despite Google saying it should deliver 14% more.

Microsoft announced on Friday afternoon that Copilot now has its own dedicated search experience. Plus, because Microsoft knows how important publishers are to the ecosystem, it is making citations and links way more prominent and clickable.

New AI Capabilities and MCP Integrations Make Trusted Private Capital Market Intelligence Faster and More Accessible Across Financial Workflows PitchBook, the leading provider of private capital market intelligence, announced the upcoming launch of PitchBook Navigator, a generative AI feature that delivers best-in-class private capital market insights through simple, natural-language prompts directly within the PitchBook Platform. […]

With the acquisition of HippoThinks, Julius strengthens its category leadership and launches a new hub dedicated to offshore marketing strategies and scalable digital growth. Julius, a leading offshore digital marketing agency connecting U.S. companies with top-tier Latin American talent, has officially acquired HippoThinks, a former content strategy firm known for driving visibility for innovators and global […]