SEO

For a long time, marketing and data teams have operated in separate worlds. Data teams focused on building and managing internal databases. Marketing focused on creative campaigns and customer communication. There wasn’t much need for them to overlap. That separation made sense back when advertising was mostly offline. But once marketing went digital, customer data…

AI search results tend to recommend sites that are recommended by other sites, which makes cultivating brand mentions a key SEO strategy.
The post How To Cultivate Brand Mentions For Higher AI Search Rankings appeared first on Search Engine Journal.

The 2026 Olympic Winter Games in Milano Cortina will command the world’s attention next year. For global household names, the opportunity to stand atop the podium as an official sponsor is worth the multi-million-dollar investment. But for most brands including regional players, growth-stage companies and even well-known national advertisers, the official partnership tier is simply…

New Ahrefs analysis shows where AI Overviews show up in Google: more often on questions and longer queries, less on time-sensitive news and local searches.
The post Google AI Overviews Appear On 21% Of Searches: New Data appeared first on Search Engine Journal.

Google reinforces policy that submitting false information during advertiser verification is a violation that can lead to account suspension.

OpenAI CEO Sam Altman says Google’s ad model profits when search fails – and vows ChatGPT will take a different approach to ads and commerce.