SEO

Super League Acquires Let’s Bounce, Inc. to Accelerate Full Funnel Marketing within Gaming and UGC Channels

Marketing Tech Platform Expands Capabilities Across Turnkey In-Game Activations, Loyalty Mechanics and Campaign Measurement Super League, a leader in playable media trusted by global brands to reach and activate gaming audiences through playable ads and gamified content, announced the acquisition of Let’s Bounce, Inc. (“Bounce”), a marketing technology company focused on enabling scalable, measurable brand […]

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IAB Tech Lab Unveils Agentic Roadmap for Digital Advertising

Roadmap Details How Open, Interoperable Standards Are Being Extended With Modern Protocols to Power Agentic Systems at Scale IAB Tech Lab, the global digital advertising technical standard-setting body, announced the release of its Agentic Roadmap, outlining how the industry can scale agentic buying and selling by extending established standards with new agentic and high-performance protocols. […]

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