SEO

Comscore and Yahoo DSP Partner to Advance CTV Political Advertising with Proximic Political Audiences

New solution bridges linear and streaming campaign strategies for smarter voter engagement in the 2026 election cycle Comscore, a global leader in measuring and analyzing consumer behaviors, and Yahoo DSP announced a first-to-market partnership to enhance political advertising effectiveness across Connected TV (CTV) with the launch of Proximic Political Audiences. The partnership is designed to […]

Comscore and Yahoo DSP Partner to Advance CTV Political Advertising with Proximic Political Audiences Read More »

Scroll to Top