SEO

Social Media Wins the Budget War with 8 in 10 Marketing Leaders Reallocating Funds from Other Channels to Social, Signaling Major Shift in Business Strategy

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With social search surging, more than half of marketing leaders plan to hire social media search specialists in the next year, ranking it their top recruitment priority New platforms, shifting consumer habits, and emerging technologies are driving marketing leaders to move budgets from other channels to social, where the entire customer journey now unfolds Despite […]

Social Media Wins the Budget War with 8 in 10 Marketing Leaders Reallocating Funds from Other Channels to Social, Signaling Major Shift in Business Strategy Read More »

Why Advertisers Should Treat Affiliate Like an Advertising Channel

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Affiliate marketing has long been synonymous with a pay-for-performance pricing model, rewarding publishers only when a sale attributable to a given site occurs. But today, a transformation is underway: brands are elevating affiliates from a purely bottom-of-the-funnel channel to a full-funnel hybrid – combining commission-based performance with display-like placements priced as flat-fee insertions. A recent […]

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Mitek Systems Wins Industry Award for Advanced Protection Against AI-Enabled Fraud, Deepfakes and Injection Attacks

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Recognition from Datos Insights highlights Mitek’s leadership in protecting digital identity with its multilayered Digital Fraud Defender Mitek Systems, Inc. , a global leader in digital identity verification and fraud prevention, has been named the silver medalist in the 2025 Datos Insights Fraud and AML Impact Awards in the category of Best Digital Identity Verification. […]

Mitek Systems Wins Industry Award for Advanced Protection Against AI-Enabled Fraud, Deepfakes and Injection Attacks Read More »

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