SEO

CallRail, the lead engagement platform, and MNTN , a technology platform that brings performance marketing to Connected TV (CTV), announced a new integration that allows advertisers to attribute inbound calls and texts to the CTV ads that generated them. Historically, tracking leads from TV has been notoriously difficult. MNTN Performance TV has changed that by providing […]

Partnership introduces innovative ad formats while maximizing publisher inventory through AI-powered contextual intelligence Future Today, a pioneer in delivering cutting-edge CTV ad-supported solutions, has announced its integration of Anoki ContextIQ, bringing scene-level contextual targeting to its Connected TV (CTV) footprint in collaboration with Magnite. This marks a leap forward in how CTV ads are delivered—placing them […]

Fresh data shows ChatGPT adoption accelerating while Google stalls, with major implications for user behavior and downstream SEO metrics.
The post ChatGPT Vs. Google At Every Stage Of The User Journey appeared first on Search Engine Journal.

Leveraging ON24 AI-powered ACE (Analytics and Content Engine), Flexential propels business results with enhanced efficiency and accelerated content creation According to a 2024 ON24  report, marketers using AI are 7X more likely to exceed business goals. Flexential, a leading provider of secure and flexible data center solutions, leveraged ON24, a leading intelligent engagement platform for B2B sales […]

To those of you who run advertising campaigns with Microsoft Advertising to show ads on Bing and other Microsoft properties, here are the dos and don’ts of handling suspensions and appeals.

I’ve covered the almost invisible and incredibly hard to see experiments with Microsoft Advertising placing hard to see search/sponsored ads in the Bing search results many times. Well, now that we have a Microsoft Advertising Ads Liaison, we finally got a response from Microsoft on the topic.

New research released by Rand Fishkin and friends at Sparktoro says that traditional search is not dipping in usage, even as searchers continue to adopt AI search features and tools. “95% of Americans continue to use them each month, and 86% are heavy users," Rand wrote.

Did you notice that one of the only reports in Google Search Console that does not have a “last updated" time stamp is the links report. I asked John Mueller from Google why and he said, "No particular reason. Different reports are different."

Google’s Robby Stein said that over the coming weeks, Google will be testing changes to AI Mode that will aim to encourage clicks to publishers. He said on X that Google has “been experimenting with how and where to show links in ways that are most helpful to users and sites."