Basis Technologies Appoints Mark McEachran to Vice President of Product – DSP
Seasoned Advertising Software Architect Joins Basis to Lead Programmatic Strategy Basis Technologies , the industry’s leading advertising automation platform, announced the appointment of Mark McEachran to VP of product – DSP. Mark will lead product strategy and development for Basis’ DSP, leveraging his more than two decades of expertise in programmatic advertising, identity solutions, and […]
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