SEO

WordPress: Troubleshooting and Optimizing Your Template SQL Queries with SAVEQUERIES

One common culprit behind a sluggish WordPress site isn’t necessarily your host, your CDN, or even your image sizes—it’s your database. Specifically, the volume and inefficiency of SQL queries generated by your theme and plugins. Each page load can trigger dozens—or in poorly optimized cases, hundreds—of database queries. When multiplied across widgets, shortcodes, sidebars, and…

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Three Best Practices for Successfully Integrating AI Into Your Marketing Strategy 

The internet is changing. Fast.  There are many reasons for this, but the most prominent impact comes from the rise of generative artificial intelligence (GenAI), which has gone from an esoteric technology to mainstream adoption at breakneck speed. Its effects are felt across the digital marketing/publishing landscape. Nearly every top U.S. news site lost traffic…

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The Unmissable Channel: Your 2026 OOH Playbook for Proving Performance and Defying Digital Fatigue

The challenge for every marketing leader entering 2026 is clear: how do you secure unskippable consumer attention while navigating an increasingly expensive, privacy-restricted, and fragmented digital world? The answer is returning to the largest, most trusted canvas available — Out-of-Home (OOH) Advertising — but with a radically modern, data-driven strategy. For too long, OOH ads…

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