SEO

“Stories are remembered up to 22 times more than facts alone.” – Jennifer Aaker @aaker — Mike Martin (@MikeMartinGB) Jun 24, 2025 from Twitter https://twitter.com/MikeMartinGB June 24, 2025 at 01:56PM

RT @MikeMartinGB: Most websites don’t need more visitors. They need more buyers — Mike Martin (@MikeMartinGB) Jun 24, 2025 from Twitter https://twitter.com/MikeMartinGB June 24, 2025 at 01:05PM

I am not sure what this is but Google is testing (or maybe it is a bug) an answer box of sorts, in a blue highlight background (grayish on dark mode) with an answer. But there is no label on the result, is it an AI Overview, featured snippet or some other box?

Google is testing placing a light blue bar on the left side of the search results snippets title link. I am not sure why Google is doing this but it does add some flavor and color to the search results.

Google is testing moving the social profile links above the Google Posts section in the Google Business Profiles / local listings within Google Search. This seems to be being tested right now.

Google is testing a new feature to replace all those copy-and-paste emoji websites. You know, when you want to know what an emoji is for a specific emotion and you go to Google and it brings up websites that have the emojis and you can click copy to your clipboard… Well, Google is doing that right in search.

Google has made its first expansion of AI Mode outside of the US by announcing AI Mode is now available in Search Labs for those based in India. As you know, AI Mode is fully live, outside of Search Labs, for all US users and now Google is expanding access internationally.

Google’s John Mueller several years after posting a video named “Will removing ‘.html’ from my URLs help my site?" still says URL extensions do not matter for SEO. He said it doesn’t matter if you go with a .htm or a .html or go with no extension at all.

Customer journeys resemble playgrounds more than funnels. It’s time to adapt your strategy to match real customer behavior.
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