SEO

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Google says URL extensions don’t matter for SEO…

@robprogressive Businesses hold up the economy and rich people own businesses and employ people. Politicians don’t understand this simple fact — Mike Martin (@MikeMartinGB) Jun 24, 2025 from Twitter https://twitter.com/MikeMartinGB June 24, 2025 at 03:07PM

How any locksmith can dominate their local area online https://t.co/IxotX5Xh2C via @YouTube — Mike Martin (@MikeMartinGB) Jun 24, 2025 from Twitter https://twitter.com/MikeMartinGB June 24, 2025 at 03:04PM

1st Page Ranking in London Less Than 12 Hours https://t.co/d7xaXAeE04 via @YouTube — Mike Martin (@MikeMartinGB) Jun 24, 2025 from Twitter https://twitter.com/MikeMartinGB June 24, 2025 at 03:03PM

“Stories are remembered up to 22 times more than facts alone.” – Jennifer Aaker @aaker — Mike Martin (@MikeMartinGB) Jun 24, 2025 from Twitter https://twitter.com/MikeMartinGB June 24, 2025 at 01:56PM

RT @MikeMartinGB: Most websites don’t need more visitors. They need more buyers — Mike Martin (@MikeMartinGB) Jun 24, 2025 from Twitter https://twitter.com/MikeMartinGB June 24, 2025 at 01:05PM

I am not sure what this is but Google is testing (or maybe it is a bug) an answer box of sorts, in a blue highlight background (grayish on dark mode) with an answer. But there is no label on the result, is it an AI Overview, featured snippet or some other box?

Google is testing placing a light blue bar on the left side of the search results snippets title link. I am not sure why Google is doing this but it does add some flavor and color to the search results.

Google is testing moving the social profile links above the Google Posts section in the Google Business Profiles / local listings within Google Search. This seems to be being tested right now.