SEO

Google updated its service areas business guidelines help document to add “Do not add countries or states as a service area." Google also updated numerous parts of the document.

High-ticket ecommerce faces a fundamental challenge that most conversion optimization advice ignores: the customer journey operates on entirely different timelines and decision-making processes than typical online shopping. When someone purchases a $50 sweater, they might decide in minutes. When they’re considering a $5,000 home gym setup or $15,000 luxury watch, the journey spans weeks or …

RT @MikeMartinGB: Stories sell because they stick. Facts fade — Mike Martin (@MikeMartinGB) Jun 25, 2025 from Twitter https://twitter.com/MikeMartinGB June 25, 2025 at 01:05PM

Not all leads are created equal. Learn when demand gen or lead gen makes sense – and when it’s time to pivot.
The post Demand Gen Vs. Lead Gen: What Every CMO Needs To Know appeared first on Search Engine Journal.

Focus is a business multiplier. — Mike Martin (@MikeMartinGB) Jun 25, 2025 from Twitter https://twitter.com/MikeMartinGB June 25, 2025 at 12:05PM

“Tell stories people can’t resist repeating.” – Donald Miller @donaldmiller — Mike Martin (@MikeMartinGB) Jun 25, 2025 from Twitter https://twitter.com/MikeMartinGB June 25, 2025 at 10:05AM

In 2026, the United States of America celebrates an extraordinary milestone: its 250th birthday. Known formally as the Semiquincentennial, this historic anniversary marks 250 years since the signing of the Declaration of Independence on July 4, 1776. It is more than a typical Fourth of July. This is a once-in-a-generation moment to reflect on our …

Every marketer knows the pain of a slowly decaying email list. No matter how diligently you work to collect subscribers and grow your audience, inactivity creeps in over time. An average email list decays by about 25 percent every year. As much as 75 percent of email subscribers may eventually become inactive. This decline isn’t …

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