SEO

Google’s Robby Stein explains why AI Overviews appear for some searches but not others, describing an engagement-based system.
The post Google: AI Overviews Show Less When Users Don’t Engage appeared first on Search Engine Journal.

Similarweb’s January Global AI Tracker shows ChatGPT at 64.5% of gen AI chatbot site visits, while Gemini reached 21.5% and writing tools fell.
The post Google Gemini Gains Share As ChatGPT Declines In Similarweb Data appeared first on Search Engine Journal.

Marketing Tech Platform Expands Capabilities Across Turnkey In-Game Activations, Loyalty Mechanics and Campaign Measurement Super League, a leader in playable media trusted by global brands to reach and activate gaming audiences through playable ads and gamified content, announced the acquisition of Let’s Bounce, Inc. (“Bounce”), a marketing technology company focused on enabling scalable, measurable brand […]

Here is a recap of what happened in the search forums today…

The way societies name their eras is revealing. Each label captures not just a dominant technology, but a shift in how work is performed, how value is created, and how humans relate to their tools. The Digital Age did not appear in isolation. It was the outcome of centuries of technological progression, each era laying…

Roadmap Details How Open, Interoperable Standards Are Being Extended With Modern Protocols to Power Agentic Systems at Scale IAB Tech Lab, the global digital advertising technical standard-setting body, announced the release of its Agentic Roadmap, outlining how the industry can scale agentic buying and selling by extending established standards with new agentic and high-performance protocols. […]

Underpinned by AWS agentic AI technology, Comscore’s Content Measurement now offers new program-level reporting for advertisers and agencies to maximize ad spend Comscore, a global leader in measuring and analyzing consumer behaviors, announced the release of its new program-level capabilities within Comscore Content Measurement (CCM). This new module in CCM provides media companies, advertisers, and […]