SEO

Overlooked and Under-Marketed: “Gen X” Emerges as Most Influential Global Consumer Cohort, According to NIQ and World Data Lab

NIQ’s latest report in its generational spending series reveals Gen X as the most influential yet overlooked consumer cohort by brands for the next decade. Gen X’s buying power stands at $15.2 trillion (USD) in 2025 and is projected to reach $23 trillion by 2035. This cohort has been the highest-spending generation in the world […]

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Samba TV’s 2025 State of Diversity on TV Report Exposes Troubling Decline in On-Screen Representation and Advertising Reach

New analysis of casting for linear and streaming TV shows reveals a 5% decline in diverse TV casting, including a drop of 50% among Asian actors; Hispanic actors underrepresented by 64% Study reveals advertisers missing critical opportunities to connect with audiences, given 36% positive correlation of diverse audiences watching diverse content Samba TV, the global […]

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Fyllo Relaunches to Power Advertising in Regulated Industries

Led by former Fyllo executives, the company returns with white-glove execution, deep regulatory expertise, and its Proteus platform to reach hard-to-target audiences Fyllo is officially back. The company announced its relaunch, following the purchase of its media solutions business arm from Samba TV— reclaiming its spot as the go-to data and advertising partner for regulated […]

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CallRail Debuts Conversion Signals to Improve Ad Targeting

New AI-powered capability helps marketers generate more leads that convert CallRail, the lead engagement platform, announced the launch of conversion signals, a new AI-powered capability that automatically tags calls that convert into appointments so marketers can identify and replicate the best leads. Based on appointment outcomes (e.g. booked, not booked, or requested), these signals can […]

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Natterbox launches AI Assistants and AI Agents to resolve over 70% of customer queries

Natterbox, the AI-powered contact center provider, launches AI Assistants and AI Agents – part of its dynamic AI workforce fully integrated into the world’s #1 CRM, designed to cut call queues, reduce costs, and free up human agents to focus on higher-value interactions that drive loyalty and growth. The AI Assistants can handle up to […]

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Unbounce Fast-Tracks AI and Feature Innovation to Empower GTM Teams

Unbounce, the leading go-to-market (GTM) software platform for growing small and midmarket brands and agencies, announced a host of new AI capabilities and feature integrations. These new additions reflect the rapid momentum and strategic alignment between the Unbounce and Insightly teams following their July 2024 merger. The two brands—now part of the Unbounce GTM platform—continue to advance […]

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monday.com Unveils Platform-Wide AI Shift: The Work Execution Era Arrives

Built in response to real customer needs, the new capabilities boost efficiency, accelerate execution, and make AI accessible to every team. monday.com Ltd. ,  introduced three new AI-powered capabilities: monday magic, monday vibe, and monday sidekick. This launch marks a significant step in monday.com’s mission to enable AI for all aspects of work, helping teams […]

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Amplitude Acquires Kraftful to Accelerate AI Strategy

Amplitude will expand its AI-powered platform with Kraftful’s Voice of Customer technology Amplitude, Inc. has acquired Kraftful, an AI-native Voice of Customer (VoC) startup, to give teams a 360-view of their customers so they can build better products and digital experiences. This move strengthens Amplitude’s position as the most comprehensive digital analytics platform on the market, enabling […]

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