SEO

We finally had a confirmed Google Search update this past month, the August 2025 spam update, which seems pretty intense and it is not done rolling out yet.

Google Ads has reportedly added new checkboxes to the selector view within the Google Ads overviews of your campaigns. This lets you use the checkboxes, select the campaigns you want, so you can filter the view to only show those campaigns.

Ginny Marvin, Google’s Ads Liaison, responded to some data that suggests that AI Max is expansionary on SPN, the Search Partner Network. That using AI Max will more heavily target and show your ads on SPN more than other campaign types.

@benonwine 1950s and I have no idea why — Mike Martin (@MikeMartinGB) Sep 2, 2025 from Twitter https://twitter.com/MikeMartinGB September 02, 2025 at 12:53PM

@suespeaksup Maybe the demonstrations should move to the palace or wherever he is staying so he hears whats going on, I doubt he has social media — Mike Martin (@MikeMartinGB) Sep 2, 2025 from Twitter https://twitter.com/MikeMartinGB September 02, 2025 at 12:53PM

@MilaLovesJoe I think they call that place Florida — Mike Martin (@MikeMartinGB) Sep 2, 2025 from Twitter https://twitter.com/MikeMartinGB September 02, 2025 at 12:51PM

@DovySimuMMA Compare this to Conor recently its night and day — Mike Martin (@MikeMartinGB) Sep 2, 2025 from Twitter https://twitter.com/MikeMartinGB September 02, 2025 at 12:49PM

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@DovySimuMMA Conor khabib — Mike Martin (@MikeMartinGB) Sep 2, 2025 from Twitter https://twitter.com/MikeMartinGB September 02, 2025 at 12:37PM