SEO

Measured Launches Omnichannel Media Planning Tool Powered by Causal Media Mix Modeling

The industry’s first solution that empowers marketers to scenario plan omnichannel media budgets directly against business outcomes. Building on the release of its causal Media Mix Modeling technology and deep expertise in incrementality, Measured announced the newest iteration of its Media Plan Optimizer, a first-of-its-kind planning solution that transforms measurement into action for outcome-driven marketing […]

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MarTech Interview with Stephen Howard-Sarin, MD of Retail Media, Americas @ Criteo

Tweet Stephen Howard-Sarin, MD of Retail Media, Americas at Criteo discusses the trends dominating the retail media space in this MarTech Series interview: __________ Hi Stephen, take us through your journey in retail media and the biggest learnings you’ve come away with over the years? My decade-plus in retail media has centered on building and

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DataGrail Report: Consumer Demand for Data Privacy Surges, Driving Up Business Costs as Data Deletion Requests Rise

Consumers are taking back control of their personal data with an 82% increase in data deletion requests–and businesses are feeling the impact of rising costs associated with manual processing Consumers are reclaiming control of their personal data and businesses are feeling the impact. DataGrail’s newly released 2025 Data Privacy Trends Report shows a surge in data […]

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Falkon SMS Launches HubSpot Integration to Power Real-Time CRM Messaging

Falkon SMS now integrates with HubSpot to sync contacts, automate texts, and soon, offer full message history without leaving your CRM. Falkon SMS, a modern business text messaging platform, has officially launched its HubSpot SMS integration, allowing sales, marketing, and support teams to send and receive text messages directly from within their HubSpot CRM accounts. The new […]

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