Measured Launches Omnichannel Media Planning Tool Powered by Causal Media Mix Modeling
The industry’s first solution that empowers marketers to scenario plan omnichannel media budgets directly against business outcomes. Building on the release of its causal Media Mix Modeling technology and deep expertise in incrementality, Measured announced the newest iteration of its Media Plan Optimizer, a first-of-its-kind planning solution that transforms measurement into action for outcome-driven marketing […]
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