SEO

Redefining Customer Experience: The Role of AI at the Frontline and the Power of CDPs

Integrating Generative AI (GenAI) into customer-facing roles is revolutionizing the landscape of customer service. From online chatbots and interactive voice response (IVR) systems to fast-food drive-thrus, Gen AI-enabled systems are enhancing how businesses interact with their customers. A notable example is Yum! Brands, the parent company of Taco Bell, Pizza Hut, and KFC, partnering with …

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SEO Job Market Shifts: Listings Decline, Leadership Roles Surge, and AI Skills Drive High Salaries

According to the 2025 Previsible State of SEO Jobs Report, there has been a 34% decline in SEO role listings and a 28% decline in SEO content job listings. On the other hand, there was a 50% increase in leadership roles in SEO like vice president positions while there was a 58% increase in manager

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RT @MikeMartinGB: The sales parables my newest book was just released. If you run a business or are struggling to sell anything this will…

RT @MikeMartinGB: The sales parables my newest book was just released. If you run a business or are struggling to sell anything this will… — Mike Martin (@MikeMartinGB) Mar 29, 2025 from Twitter https://twitter.com/MikeMartinGB March 29, 2025 at 09:59PM

RT @MikeMartinGB: The sales parables my newest book was just released. If you run a business or are struggling to sell anything this will… Read More »

RT @WiserFocus: Sunk Cost Fallacy – “Just because you bought the ticket doesn’t mean you have to sit through the terrible movie.”

RT @WiserFocus: Sunk Cost Fallacy – “Just because you bought the ticket doesn’t mean you have to sit through the terrible movie.” — Mike Martin (@MikeMartinGB) Mar 29, 2025 from Twitter https://twitter.com/MikeMartinGB March 29, 2025 at 08:40PM

RT @WiserFocus: Sunk Cost Fallacy – “Just because you bought the ticket doesn’t mean you have to sit through the terrible movie.” Read More »

B2B Lead Scoring: From Rules-Based Models to Predictive Intelligence

In B2B marketing and sales, not all leads are created equal, and treating them as such wastes time and resources. That’s where lead scoring comes in. Lead scoring is a methodology for ranking prospects based on their potential value to the business, typically to determine sales readiness. It’s the bridge between generating leads and prioritizing …

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RT @WiserFocus: Social Proof – “If everyone’s doing it, it must be right? That’s how lemmings run off cliffs.”

RT @WiserFocus: Social Proof – “If everyone’s doing it, it must be right? That’s how lemmings run off cliffs.” — Mike Martin (@MikeMartinGB) Mar 29, 2025 from Twitter https://twitter.com/MikeMartinGB March 29, 2025 at 03:26PM

RT @WiserFocus: Social Proof – “If everyone’s doing it, it must be right? That’s how lemmings run off cliffs.” Read More »

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