SEO

Google’s former search liaison says SEO is still about doing good things for people. He also addressed concerns about clicks dropping.

Here’s how AI automation and tools like Cursor help scale PPC campaigns with smarter scripts, data integration, and custom solutions.

AI Overviews are drying up top-funnel clicks. SEO and paid teams must align on buyer intent and bottom-funnel wins.

Do you know who you’re really competing against? Here’s how the Google Ads Auction Insights report can give you a huge competitive advantage.

Google added new dedicated landing pages, direct action completion, social media sites and a new business links crawability policy.

GEO isn’t a buzzword. It’s already happening. Language evolves, and so too should how we define search in the AI era.

Apple’s new AI search engine, World Knowledge Answers, will power Siri and Safari with quick, multimodal answers built on LLMs.

LLM referrals convert no better than search and make up less than 1% of traffic, challenging claims of higher-quality clicks, new data shows.

Overwhelmed by GEO, AEO, and LLMO? Learn how to cut through AI search hype and evolve your SEO strategy without starting from scratch at MozCon.

Google antitrust case shows that AI Overviews does not use links in its ranking algorithm
The post Google Antitrust Case: AI Overviews Use FastSearch, Not Links appeared first on Search Engine Journal.