SEO

The secret of change is to focus all of your energy, not on fighting the old, but on building the new. — Mike Martin (@MikeMartinGB) Apr 1, 2025 from Twitter https://twitter.com/MikeMartinGB April 01, 2025 at 01:56PM

Microsoft is now placing quick buttons or tabs to quickly jump from the Bing Copilot Answer to Bing image or video search results. I am not sure why or when Bing decides to show this but they are, for some (not all) queries that respond with a Copilot Answer.

It’s time for the monthly Google Webmaster Report – the April 2025 version. This month we had the Google March 2025 core update kick off and finish rolling out. Google launched AI Mode, AI Overviews are now powered by Gemini 2.0, we saw some weird AI search tests, expansion of AI Overviews and a whole slew of AI changes.

Google is testing adding a disclaimer or piece of text on the AI Overviews within the desktop and mobile search results that says “Check important info." I guess this is Google being a bit more cautious about some AI Overviews?

It appears that Google is letting Reddit’s AI translated pages rank too well within its search results. This is in addition to Google letting Reddit get a lot of other search visibility, but AI translation, well, that should really not perform so well.

Microsoft is testing a new design and user experience for the Bing sitelinks and related searches. The sitelinks have this hover over shadow effect, while the related searches go from a rounded pill design to line separator design.

Should you open an agency as a beginner in SEO? Find out how it affects your competitiveness and client attraction.
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Marketing success starts with listening. Learn how to turn customer interactions into powerful insights that improve lead quality and increase conversions in this ebook.
The post Stop Guessing. Start Converting: The Key To Smarter Lead Generation In 2025 appeared first on Search Engine Journal.

Stay Consistent Across All Listings Your NAP (Name, Address, Phone number) must match across Google, Yelp, Facebook, directories, and your website — even slight differences hurt rankings. — Mike Martin (@MikeMartinGB) Apr 1, 2025 from Twitter https://twitter.com/MikeMartinGB April 01, 2025 at 12:27PM

Build a 4-Mile Ring of Authority Target every search within 4 miles by creating a cluster of high-quality, service-based local landing pages and interlinking them. https://t.co/lT11QrtpxD — Mike Martin (@MikeMartinGB) Apr 1, 2025 from Twitter https://twitter.com/MikeMartinGB April 01, 2025 at 12:27PM