SEO

Microsoft will be laying off about 4% of its workforce, which is about 9,000 employees. It is unclear if any of those jobs are across the Bing, Copilot or Microsoft Advertising businesses, or any search-related business.

Last November, Google began to power some of the peopel also ask results with AI Overviews. Historically the people also ask were featured snippets, but now they can be featured snippets and/or AI Overviews. Data from Mark Williams-Cook of AlsoAsked said that 12.6% of the people also ask results are AI Overviews.

Google seems to be testing (or maybe it is a bug) the local panel sub-menu under the main search bar, under the search box. Normally, these sub-menu items would be grouped in the local panel on the right side of the page (normally on mobile) but here it is right below the search bar at the top.

Similarweb released a report shows that since the launch of Google AI Overviews in May 2024, zero-click search (as coined by Rand Fishkin) grew 13 percentage points, from 56% to 69% in May 2025 – just a year later.

Google is notifying some advertisers that their ads with message assets will stop serving on September 1st, and won’t be able to create new ones on August 1st, if the phone numbers remain unverified.

Google has added AI Max to the search match types in the Google Ads interface. If you click on the Keywords tab in the Google Ads console, and then segment by “Search terms match type" you should see it.

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