Marketing success starts with listening. Learn how to turn customer interactions into powerful insights that improve lead quality and increase conversions in this ebook.
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Stay Consistent Across All Listings Your NAP (Name, Address, Phone number) must match across Google, Yelp, Facebook, directories, and your website — even slight differences hurt rankings. — Mike Martin (@MikeMartinGB) Apr 1, 2025 from Twitter https://twitter.com/MikeMartinGB April 01, 2025 at 12:27PM
Build a 4-Mile Ring of Authority Target every search within 4 miles by creating a cluster of high-quality, service-based local landing pages and interlinking them. https://t.co/lT11QrtpxD — Mike Martin (@MikeMartinGB) Apr 1, 2025 from Twitter https://twitter.com/MikeMartinGB April 01, 2025 at 12:27PM
Optimise for Voice Search People use natural language in voice search. Create FAQ content that answers “who,” “what,” “where,” and “how much” style questions. — Mike Martin (@MikeMartinGB) Apr 1, 2025 from Twitter https://twitter.com/MikeMartinGB April 01, 2025 at 12:27PM
Encourage and Respond to Reviews Reviews = trust + SEO juice. Ask consistently, include keywords when responding, and always reply professionally — even to bad ones. — Mike Martin (@MikeMartinGB) Apr 1, 2025 from Twitter https://twitter.com/MikeMartinGB April 01, 2025 at 12:27PM
Geo-Tag Images with Metadata Add geo-data to images and upload them to your website and GBP. Helps with map pack rankings and visual search. — Mike Martin (@MikeMartinGB) Apr 1, 2025 from Twitter https://twitter.com/MikeMartinGB April 01, 2025 at 12:27PM
Embed Local Schema Markup Add structured data (like LocalBusiness, Review, and Service) to your website to improve visibility and eligibility for rich results. — Mike Martin (@MikeMartinGB) Apr 1, 2025 from Twitter https://twitter.com/MikeMartinGB April 01, 2025 at 12:27PM
Earn Local Backlinks (Not Just Any Backlinks) Links from businesses in the same city or industry hold massive power. Partner with local blogs, directories, schools, or sports clubs. — Mike Martin (@MikeMartinGB) Apr 1, 2025 from Twitter https://twitter.com/MikeMartinGB April 01, 2025 at 12:27PM
Use Location Pages the Right Way One page per service per location — no keyword stuffing. Include maps, reviews, local content, and unique value for each page. — Mike Martin (@MikeMartinGB) Apr 1, 2025 from Twitter https://twitter.com/MikeMartinGB April 01, 2025 at 12:27PM
Leverage Google Business Profile (GBP) Posts Weekly Google rewards activity. Post updates, offers, and events weekly with relevant keywords and CTAs. — Mike Martin (@MikeMartinGB) Apr 1, 2025 from Twitter https://twitter.com/MikeMartinGB April 01, 2025 at 12:27PM