Why Advertisers Should Treat Affiliate Like an Advertising Channel
Affiliate marketing has long been synonymous with a pay-for-performance pricing model, rewarding publishers only when a sale attributable to a given site occurs. But today, a transformation is underway: brands are elevating affiliates from a purely bottom-of-the-funnel channel to a full-funnel hybrid – combining commission-based performance with display-like placements priced as flat-fee insertions. A recent […]
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